In 2022, many companies will Industry Email List still have a communication department that is concerned about the brand, while the online or marketing performance department is concerned about achieving the Industry Email List measurable sales and profit targets that are there. Not logical, because all marketing activities should contribute to both the financial result and the brand. For which company is high brand awareness the Industry Email List ultimate goal? What good is a beautiful brand, high brand awareness, if it does not result in good financial results? Building and developing a brand can never be the main goal. In fact, it is a means to achieve certain objectives as a company.
Fortunately, it has now also Industry Email List become easier to make the effects of branding (partly) quantifiable and translate it into financial impact. With performance -based branding, you as an advertiser can work on branding activities that demonstrably contribute to the financial results. It is precisely this integration of branding and performance that will only become more important. 16. Audience targeting is over, focus on segmentsIndustry Email List and intent Originally, many advertisers spend the necessary time to define their target groups, with the idea that advertisements can then be served as targeted as possible. But due to the Industry Email List possibilities that the internet offers, it is no longer logical to limit yourself to this online.
It is precisely this framing that Industry Email List will limit growth in many cases. Your campaign may not show good results within the total group of 'women aged 30 to 40', but it does show among the segment 'women aged 30 to 40 who live in The Hague and use an iPhone'. By framing it beforehand, that entire segment would never have been approached. So you may not even find out what you're missing out on. The nice thing is that the Industry Email List focus on segments and intentions can already be partly automatic in many cases. The algorithms of Google and Facebook are sent to constantly look at thousands of combinations. Based Industry Email List on (historical) data, these algorithms learn better and better which combinations work well in your case.