What's The Best Phone To Buy
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There are stacks of phone options to choose from in 2023, so where do you even begin Let our expert best smartphones guide show you the way to your ideal mobile phone handset, whether you're an Apple (opens in new tab) or Android (opens in new tab) user.
Below, we've rounded up the best smartphones for 2023, including models from Apple, Samsung, OnePlus and many more. If you're looking for something more affordable then check out our best cheap phones guide instead.
The best premium Apple phone is the iPhone 14 Pro Max. The best iPhone for our money, it delivers super cameras, drops the notch, and is undoubtedly the top-tier Apple device.
The best premium Android phone is the Samsung Galaxy S23 Ultra. A gorgeous design, superb cameras, even an integrated S Pen stylus for added versatility, Android phones don't get any more sophisticated than this.
The best phone for most people is the Google Pixel 7 Pro. Great features but at a cut of the price, plus a distinctive design and accomplished cameras, Google's 2022 flagship is a super handset without a massive price tag.
If you're looking for an Apple phone then this one is the best-of-best in the range. Introduced late 2022, the 14 Pro Max among the first iPhones to remove the notch in favour of Dynamic Island, while adding an always-on display and other top-notch features such as upgraded cameras.
These new features can cost the battery life a bit, however, which is why we think this Pro Max, with its 6.7-inch screen and larger battery capacity, is the more savvy pick over the 6.1-inch iPhone 14 Pro this time around. Sure, it's pricey, but it sure is punchy and worth all your hard-earned cash as the ultimate Apple phone investment.
Samsung rules the roost when it comes to premium Android phones, the Galaxy S23 Ultra being the pinnacle of its range, featuring a gorgeous design, subtly curved display, even a built-in S Pen stylus to add greater versatility to the software experience.
It's also the first Samsung phone to feature a 200-megapixel camera, which is the biggest difference versus the older Galaxy S22 Ultra. If you're looking for a similar yet cheaper handset then, as you can see from our Samsung discount codes, the older handset is bargain right now.
Above all else, however, it's the design that's distinctive and a real breath of fresh air. Sure, the aluminium finish does scuff too easily and should be hardier, but given the overall price of this device it undercuts the super-priced flagships and that will make it an ideal phone for most people (who aren't looking for iPhone anyway).
The first ever phone to use a 200-megapixel camera, which paired with stacks of power on tap from its Snapdragon 8 Gen 1 processor, plus its curved-edge screen, gives this phone distinctive appeal. It'll make for a solid Samsung Galaxy S22 alternative for many given the very fair asking price too.
Choosing the right phone is no easy task, as there are so many on the market and, truth be told, many of them are very similar. There are some core questions you should ask yourself before pulling the trigger on a smartphone upgrade, though.
For example, buying a phone outright, and especially if it is a premium handset, can cost a lot of money, so you need to be able to swallow that. Once the phone is bought, though, then it is yours and you can go about getting one of the best SIM only deals, which offer better allowances for less money.
On contract purchases are great in the sense that they often put the phone in your hand for comparatively very little money or even for nothing, but then you need to pay for the phone over the period of your contract, which is tied to a network SIM plan that, most of the time, doesn't offer as good allowances or value as a SIM only one.
Next up you should ask yourself what you budget is, and what you're primarily going to be using the phone for. If you're a gamer then you're going to need to ensure you have a phone with good gaming functionality, while if you're a creative then you could benefit from a phone with digital stylus support. Equally, if you love taking photos then you need to prioritise a phone with a great camera system, while if you're a massive streamer then bagging a phone with a large screen is smart. If you're a busy working professional who travels a lot, then you'll want a phone with a large battery.
Once you've identified your needs and budget you can start to get more granular with your sorting. Next up we'd suggest identifying which OS and phone platform is right for you. The two main ones are Apple's iOS, which runs on all the maker's iPhones, as well as Android. iOS tends to be better for people who don't have too much technical knowledge and just want a streamlined, heavily guided usage experience, while Android is more open and complex.
Finally, once OS is decided start to add or take away features that you need or don't. For example, reverse wireless charging is really neat, but not every user will need it or use it, while phones that comes with huge amounts of RAM or storage may be useful for enthusiasts, but would go unused by many others. 5G connectivity is great and it is the future, but if you live in an area where there is no 5G coverage then do you really need a 5G phone
These are just a few of the things we recommend people consider before buying a new phone, but we feel that providing each person does their research well (something this buying guide can help with), there's an ideal mobile for everyone.
Firstly, we judge the phone from a build quality and fit and finish point of view, as well as how comprehensive its package is. This stage is very much ascertaining how a phone feels in the hand, how robust it looks and what extras it does or doesn't come with. If a phone has a cheap plastic backplate and a spongy screen then we'll find out and let you know.
Next up we review the phone from a setup and hardware point of view. This stage sees us set up the phone as we would if it were our own, as well as examine exactly what hardware it comes with, such as its processor, RAM, storage and GPU, among other things. The goal here is to see how accessible setup is and what, on paper, your money is buying you.
Thirdly, we then move onto the phone's software and highlight features. So, for example, on Android we test out how good the phone maker's user interface skin is, as each one if definitely not made equal. Or, for example, if testing a new Galaxy Note phone, we'll absolutely test out its digital stylus. We also test features like biometric security, fingerprint readers and reverse wireless charging.
Our forth stage of testing is dedicated purely to the phone's camera system, as truth be told they are one of the most important parts of a phone today and a primary reason why people choose one model over another. This stage involved taking photographs with the phone and testing out each of its main shooting modes, as well as analysing what video capabilities are on offer, too.
Android phones come in all shapes, sizes, and price points, but some are a cut above the rest. Whether you're looking for a foldable phone powered by the latest and greatest in mobile processing, one of the best budget phones that don't hold back on power, or Google's latest Android enhancements, there's something here for you.
We may only be a few months into 2023, but we're already off to an impressive start. With the launch of Samsung's Galaxy S23 series and the stateside arrival of the OnePlus 11, there are plenty of fresh choices to pick from if you're shopping for a new smartphone. Before you spend days wading through our exceptional reviews, here's what we consider the best Android phones available right now.
No phone's perfect, and that includes the Pixel 7 Pro. As taken as we might be with it, the battery life leaves something to be desired. You'll likely get through a full day with normal use, but not much more. We also prefer some of the design choices on the smaller Google Pixel 7; that polished aluminum looks great at first glance, but our review units have already picked up some scratches.
Of those four lenses, its main 200MP sensor packs an absolute punch, even if most of your shots result in 12MP binned images. Photos and videos alike turned out great, though it's not without some limitations, especially when it comes to motion. The Pixel 7 Pro might be the go-to phone for anyone who prefers an easy auto mode, but if you want to shoot manually, the Galaxy S23 Ultra will make you feel right at home.
The design improvements are even more evident here than on the Pixel 7 Pro. The matte aluminum finish covering the frame and blending in the camera bar looks phenomenal and should age better than the polished metal on the larger phone. It's also smaller this year, with a 6.3\" 90Hz OLED display and smaller bezels that make the phone feel much more comfortable in hand. Yes, the glossy back glass is still here, but overall, we actually prefer some of the design choices here over what's on the Pro.
Really, the biggest downgrades come in the camera department. Google kept the same 114 ultra-wide lens as the Pixel 6, which means no Macro Mode. It's also missing that phenomenal telephoto lens, which restricts just how far you can zoom in on photos. Sure, that absolutely fantastic 50MP main sensor still lets you crop in at 2x, but after that, you're fully reliant on software-enhanced digital zoom. It restricts Super Res Zoom to just 8x on this phone, a far cry from 30x on the Pro.
Last year's Google Pixel 5a was an amazing budget phone with one fatal flaw: you couldn't buy it outside the United States and Japan. This year, everyone can get in on the a-series action again with the Google Pixel 6a. It finally brings the a-series in line with the new design style that debuted on the Google Pixel 6 and gives us the same power and performance of the Google Tensor chipset within those flagship phones. To put this in the simplest terms, the